Candy advert research

 

To create my final advert, I begin to look at some advert that I have researched to find out how the adverts works, logo, the message, the methods of getting attention and target audience.

Life Savers Candy, (1948)

This is a vintage candy advert of Life Savers brand in 1948. I find this advert is very attractive it has a simple design with just a traffic light with candy in it represent the traffic light such as Stop, Caution and go and one candy package. I really like this advert that they put the word Stop with red colour represent as Stop for a delicious treat, cautions with yellow color as accept only the candy with a hole and go with green colour as pick up a handy package…still only 5 cents.

Life Savers Candies, (1962)

This is another of vintage Life savers Candy brand in 1962. This advert is simple, they are focusing on the picture more than word with large jar of candy with fruit behind that target as this candy is made from fresh fruit and just a very little few word that can target attention.

Rowntrees Fruit Gums, (1954).

This is the vintage advert of ROWNTREES FRUIT GUMS brand in 1954. I like this advert because it is simple just a package of candy with a map and a short sentence. The map with a candy in this advert means that whenever they go they always have this candy. It is simple but unique.

References:

Life Savers Candy, (1948). [Online image] available at: https://www.etsy.com/ie/listing/919925286/1948-life-savers-candy-vintage. [Accessed 10/18/2022]

Life Savers Candy, (1962). [Online image] available at: https://www.tasteofhome.com/collection/vintage-food-ads/.[Accessed 10/18/2022]

Rowntrees Fruit Gums, (1954).[Online image] available at:https://photos.com/featured/8-rowntrees-fruit-gums-picture-post.html.[Accessed 10/18/2022]